From a humble beginning to a greater purpose

Alfrente was born by listening to its customers. It started with the essentials, and then came the challenge of going further: integrating specialized vegetable oils, safeguarding their purity, mastering traceability, and responding in record time.

It wasn’t by chance. It was consistency, sound judgment, and the conviction to do what’s right, even when no one is watching.

What made us strong

• Proven purity: non-adulterated oils, certified and fully traceable by batch.

• True specialization: a unique portfolio designed for multiple industries—food, pharmaceutical, cosmetic, and industrial.

• Agile, personalized response: fast quotations, flexible formats, and on-time deliveries.

• Expert guidance: we help you choose the right oil for your process, performance needs, and business goals.

• Trust that scales: export experience and full regulatory compliance.

• Innovation with purpose: the integration of new product lines and applications that drive competitiveness and, when applicable, reduce environmental impact (e.g., UCO).

Our evolution in one Idea

To support better. To select better. To respond better.
That’s why today Alfrente stands for reliable products and close, responsive service tailored to every operation, from a production line to pharmaceutical or cosmetic development.

10 milestones in 10 years

The story of how Alfrente earned its place as a trusted leader.

The beginning: Listening before selling

We started by addressing very specific baking supply needs, working face to face with small and mid-sized businesses. That close, direct contact taught us something we never lost sight of: first, you understand the customer’s process then you propose the solution. That’s where trust began to take shape.

2013

Logistics discipline: Underpromise, always deliver

Early on, we understood that the real difference was delivering on time and exactly as promised. We fine-tuned routes, schedules, and essential inventory controls. That obsession with follow-through became the first building block of the agile, close service that defines us today.

2014

The name “Alfrente” is born:

A statement of intent

When it came time to choose a name, we chose to say exactly what we aspired to be: leading the solution, leading the response, and leading with trust. “Al frente” means being there first: taking responsibility, anticipating needs, and standing beside our customers when it matters most.
It wasn’t a creative exercise: it was a stance. The name aligned our purpose, our service, and the way we work.

2015

Strategic focus: Specializing in vegetable oils

We chose depth over breadth. We focused on vegetable oils and on mastering their applications across industries. Formal processes for product selection, batch-level traceability, and technical documentation followed. We moved from being suppliers to becoming technical partners.

2017

Portfolio professionalization: Quality, purity, and traceability

We established standardized criteria across our portfolio, including non-adulteration, recognized certifications, and verifiable traceability. Long-term relationships with trusted suppliers were strengthened, and flexible packaging formats were introduced to support a wide range of operational needs.
The commitment to “pure and traceable” evolved from an aspiration into a fully embedded process.

2019

Scalable proximity: Expert guidance and rapid response

As we served more customers across more industries, we raised the bar on service: record-time quotations, clear technical guidance, and consistent post-sale follow-up. The customer’s voice became part of our portfolio decisions—not about selling more, but about solving better.

2020

Scaling up: Sunflower oil imports

We took a significant step forward in both volume and complexity with the import of sunflower oil. It wasn’t just about bringing in product, it required rigorous controls, thorough documentation, and compliance at every point of the supply chain. We learned to operate at higher levels of demand without losing the closeness that defines us.

2022

First export: Avocado oil to Australia

We opened the door to international markets with avocado oil. Every shipment became a test of quality, traceability, and timing. We proved that the Alfrente formula (purity + service + and flawless documentation) works beyond Mexico as well.

2023

A purpose-driven portfolio: 27 products designed for real industries

Our portfolio evolved from a simple catalog into a solutions map by industry: food service, pharmaceutical, cosmetic, and animal nutrition. We introduced formats and specifications that optimize processes, performance, and final product quality.

2024

10th Anniversary and a new identity: Honoring what we do best to go further

We celebrate our 10th anniversary by introducing a new identity that doesn’t change our essence: it makes it clearer. We reinforced our commitment to purity, traceability, and agile service, and integrated new lines such as UCO, focused on cleaner energy applications.

2025

Clear guarantees.
No hidden conditions

1. Purity and non-adulteration

2. Full traceability for every batch

3. Certifications and compliant documentation

4. On-time delivery and specification compliance

5. Technical guidance for product selection and use

To evolve is to let trust guide what comes next.

For 10 years, we’ve made it possible.
The next chapter, we write together.